Magdalena

Welcome to the unknown universe of colombian drinks

Viche? Chicha? Bushi Rum?

In the heart of Colombia, a quiet revolution is bubbling to the surface. Once cast into the shadows by rigid regulations, cultural elitism, and the relentless march of industrialization, ancestral elixirs like viche, chirrinchi, and chicha refused to be forgotten.

Now, a new generation is reclaiming them, their palates eager for something rich with history and rebellion. Producers are fighting for their rightful place, and the tides are turning.

And we? We are bringing this renaissance beyond borders, sharing them with a global audience, sharing them with you!

Viche

Bushi rum

Yootsi

Tapetusa

Drinks, brews, and potions

Ancestral drinks like viche or chicha are more than just beverages—they are liquid archives of ancestral technologies, integrating body, spirit, and deep knowledge of nature.

To merely categorize them as exotic curiosities or relics of a bygone era is to strip them of their true power. They are holders of a sophisticated interplay between nature, chemistry, and animism that long predates industrialized distillation and fermentation.

Reclaiming history

Colonization did not just strip lands of resources; it also imposed new tastes, new hierarchies of flavor, and new narratives about what was ‘civilized’ and what was ‘crude.’ Industrialized beer, imported wines, and mass-produced spirits were positioned as superior to local brews, systematically pushing ancestral beverages into the margins, even forbidding its distribution.

But what happens when we reclaim these tastes? Are you ready to drink what was forbidden?

Join our Magdalenautas community

Get to know Colombias fascinating liquid universe:

from the Pacific jungles to the Caribbean see.